Why Are Korean Cosmetic Brands So Popular?



Over the last decade, many K-beauty sites appeared and started brokering ties between Korean businesses and national shops like Sephora, Ulta, and CVS in the United States.

Before then, there were few items recognized as "K-beauty" to Americans.

A lot has changed since then.

We calculated the worldwide cosmetic market to expand by around 5.5% over the last year.

The primary product categories in the cosmetic market that is fueling this growth include Korean skincare, haircare, make-up, fragrances, toiletries, and oral cosmetics.

Overall, skincare generated around 39% of the worldwide skincare industry. Make-up made up another 19%, while hair care items accounted for 21% in 2019.

The cosmetic industry is predicted to increase by 20.1 billion U.S. dollars over the next several years due to the popularity of skincare products - especially Korean Skincare products. Asia Pacific has been the leader in the world market, with an estimated 40% share.

What Are Some Popular Korean Cosmetics, Beauty, and Skin Care Products Online?

Of course, it depends on who you ask!

A popular Korean Beauty Cosmetics provider, know as YesStyle, carries a bunch of brands that represent the full range of K-Beauty products.

An example of one of their most popular items, and a well-known Korean Beauty brand, is known as COSRX.

COSRX, which has been a cult favorite among Korean skincare aficionados for 10 years, consistently offers practical, ingredient-rich cosmetics thanks to its years of expertise.

The brand name is called "Cosmetics RX" and the logo includes the term "prescription" and the symbol RX (indicating "prescription").

COSRX is well-known for featuring an efficient brief components list of top-quality and powerful extracts and compounds that may assist dry, irritated, and aging skin, as well as sensitive skin.

All COSRX products are created in Korea and are free of animal testing.

Why Are Cosmetics So Popular in Korea?

There are two reasons:
  • In Korean culture, beauty is often used as a measure of worth;
  • Attractiveness is essential in Korea because Koreans place a high value on beauty.
In accordance with tradition, only natural and fragrance-free components were utilized to produce the clear, glowy, and naturally beautiful skin with several generations that resulted in K-Beauty products becoming better and becoming even more famous today.

Because of tradition, Korean women have always relied on only natural and harsh-free substances to develop skin that is clean, bright, and free of blemishes, and that has given Korean beauty products a remarkable level of popularity today.

The Korean Fashion Craze Shows No Signs Of Slowing Down

J-Pop used to be huge, now it’s shifted to K-Pop.

The term "hallyu" describes the phenomenon of South Korean pop culture seeping into the rest of the globe through social media and Internet platforms.

There is a large amount of this current washing over from K-pop, musicians like PSY, Wonder Girls, and BTS, with their own yet unified styles, looks, and sounds.

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